What is Vertical SaaS?
Vertical SaaS is cloud software focused on one specific industry, for example, software to help you run a barbershop, a restaurant, a supermarket, yoga studio, or auto-dealership.
It's tailored to a specific industry with the goal of solving both the general needs of the business and also the specific needs that exist in that industry. For example, Psychiatrists need to schedule appointments and charge for visits, similar to many other service providers, but specifically, they often complain of "no-shows" to scheduled appointments. Luminello, solves all of these needs and more. It also specifically deals with the "no-show" issues by having a sophisticated and configurable system of appointment reminders and confirmations (amongst many other things of course).
A few additional examples of Vertical SaaS products include:
- Tennis Club Management - Courtreserve
- Construction Management - ProCore
- Barbershop Management - Squire
- Restaurant Management - Toast, Tabit
- and 100s more (official list coming in the future)
The power of Vertical SaaS is in it's ability to tailor the solution specifically to clients' needs and to integrate many different features into one holistic system. A barber really wants one system to do it all as opposed to a separate scheduling system, credit card payments terminal, and payroll software (btw that's not all). Paying one vendor for everything needed, so they can focus on being amazing barbers is much better typically cheaper, and improves productivity.
That's why the number of Vertical SaaS solutions is growing like crazy and will eventually win. We'll explore all of that in future posts. Stay tuned and sign up for our newsletter.